Sydney Sherman
Founder & Creative Director, Saige & Co
Hi, I’m Sydney.
For years, I worked supporting families through life’s most meaningful moments, but my natural passion for hosting and bringing people together led me to launch Saige & Co.
I created Saige & Co because I believe the best events are built around unforgettable experiences—not just decorations or entertainment. My vision is rooted in a hospitality-first approach: bringing genuine connection, modern luxury, and high-energy interaction directly to your guests.
My goal is simple: to help you design an effortless, elevated celebration and create moments your guests talk about long after the event ends.
From Care To Celebration
Sydney spent years as a newborn care specialist, guiding families through tender first chapters, then realized her gift for hosting could honor milestones with the same calm support and thoughtful attention.
Founding Saige & Co
Inspired by the joy of watching guests connect, Sydney created Saige & Co to design elevated experiences where every photo, backdrop, and interaction feels intentional, polished, and centered on meaningful memories.
A Family-Oriented Vision
As a Black-owned, female-owned, family-oriented business, we blend hospitality, professionalism, and modern design so hosts can relax, feel supported, and trust that their celebration reflects who they are beautifully.
Experience By The Numbers
Meaningful metrics that reflect elevated events, engaged guests, and polished, stress-free hosting experiences.